About Us
Protecting bees, empowering communities and strengthening food security through sustainable beekeeping.
Notshihive is a social-impact agribusiness committed to protecting bees, supporting communities and strengthening food security through sustainable beekeeping.
Our model was shaped by direct research within local communities such as Nkuzana Village and Thohoyandou. Residents raised concerns about untrustworthy honey on the market and bees nesting in their homes, while farmers and aspiring beekeepers needed pollination support and practical training.
In response, Notshihive delivers an integrated approach:
• Authentic, ethically produced honey and bee products
• Safe, non-lethal bee removal and relocation
• Pollination-focused support for farmers and orchards
• Beekeeping education and training that empowers communities
By protecting bees rather than destroying them, we strengthen agricultural resilience and restore trust in bee products. We believe that when bees thrive, people, farms and ecosystems thrive together.
Why Bees?
Bees are vital pollinators, supporting biodiversity and food security worldwide. Their products - honey, propolis and royal jelly - offer natural health benefits and support immunity and wellness. Protecting bees preserves our ecosystem and enhances our quality of life.
Our Impact & Recognition
Real results and real recognition. Our commitment to food security, farmer partnerships and bee conservation has earned national attention. Here is what we have achieved so far.
1st
Place, Enactus Food Security & Health
144
University teams competed
20+
Beehive boxes supplied to farmers
News
Featured in the Limpopo News
1st Place, Enactus Competition
We won first place in the Enactus special competition on Food Security & Health, standing out among 144 teams from universities across the country. This award validates our science-led, community-first approach to sustainable beekeeping.
Powering Macadamia Pollination
Working hand-in-hand with local farmers, we supplied over 20 beehive boxes to a macadamia farm for pollination, improving crop yields while giving our bees a thriving, healthy home.
Featured in the Limpopo News
Our work protecting bees, creating jobs and strengthening food security was profiled in the Limpopo News, bringing regional recognition to our mission and the communities we serve.
Our Team
A dedicated, multidisciplinary team turning a bold vision into real impact across South Africa.
"I believe bees are more than just creatures of nature, they are symbols of hard work, unity, and abundance. If we learn from them, we can build a better, sustainable future for us all."
- Phathutshedza Masutha, Founder & CEO
Chief Operating officer
Pfariso Vhangani is the Chief Operating Officer at Notshihive. She oversees operations, sales and fundraising, keeping the business efficient while supporting its people and long-term growth.
Brand Ambassador
Cammy Honey is a brand ambassador for Notshihive. A creative dancer and performer, she uses her influence to introduce the brand to new audiences and raise awareness about the importance of protecting bees.
Our Sponsors & Partners
Proudly supported by organisations that share our vision for bees, communities and food security.
